MKT 337Upper division3 credit hours
MKT 337 Principles of Marketing
Since 2011, MKT 337 has averaged 3.36 with 29% A’s. In Spring 2026 it averaged 3.56, above the 3.50 average for undergraduate MKT classes that term.
Registration detailsBefore you register
Listed for Spring 2027 · UT’s published schedule
UT prerequisites and restrictions
- Prerequisites
- Credit or registration for Statistics 301 or 301H.
- Who can take it
- Restricted to students in the McCombs School of Business.
- Catalog edition
- 2026–27
- Class hours a week
- 3
- Grading
- Letter grade only
- Repeat for credit
- No
Grade distribution
Spring 2026: 478 letter grades, 3.56 average GPA, 42% A’s, 12 sections
Bars show the selected term. Short lines show all terms combined.
Grade counts
| Grade | Students | Share | All terms |
|---|---|---|---|
| A | 201 | 42.1% | 29.2% |
| A− | 109 | 22.8% | 21.0% |
| B+ | 73 | 15.3% | 16.6% |
| B | 53 | 11.1% | 17.0% |
| B− | 19 | 4.0% | 6.7% |
| C+ | 13 | 2.7% | 3.4% |
| C | 6 | 1.3% | 3.3% |
| C− | 0 | 0.0% | 1.1% |
| D+ | 2 | 0.4% | 0.6% |
| D | 0 | 0.0% | 0.3% |
| D− | 0 | 0.0% | 0.2% |
| F | 2 | 0.4% | 0.6% |
| Q, W, CR, and others | 18 | Not in the average | |
How have grades changed?
UT’s grade reports show 46 terms from Summer 2011 to Summer 2026 (15 falls, 15 springs, and 16 summers).
Spring 2026 3.56 average · 42% A’s · 478 grades
Grades by term
| Term | Sections | Letter grades | Average GPA | A’s |
|---|---|---|---|---|
| Summer 2026 | 1 | 30 | 3.93 | 83.3% |
| Spring 2026 | 12 | 478 | 3.56 | 42.1% |
| Fall 2025 | 11 | 559 | 3.51 | 32.9% |
| Summer 2025 | 1 | 24 | 3.49 | 33.3% |
| Spring 2025 | 12 | 549 | 3.63 | 47.5% |
| Fall 2024 | 11 | 583 | 3.51 | 37.6% |
| Summer 2024 | 1 | 29 | 3.08 | 13.8% |
| Spring 2024 | 11 | 446 | 3.62 | 46.4% |
| Fall 2023 | 10 | 557 | 3.42 | 31.1% |
| Summer 2023 | 1 | 26 | 3.26 | 19.2% |
| Spring 2023 | 11 | 434 | 3.53 | 41.0% |
| Fall 2022 | 10 | 484 | 3.39 | 19.2% |
| Summer 2022 | 2 | 50 | 3.53 | 52.0% |
| Spring 2022 | 10 | 512 | 3.36 | 21.9% |
| Fall 2021 | 8 | 429 | 3.41 | 26.3% |
| Summer 2021 | 2 | 54 | 3.22 | 20.4% |
| Spring 2021 | 8 | 368 | 3.56 | 41.0% |
| Fall 2020 | 8 | 365 | 3.53 | 38.9% |
| Summer 2020 | 2 | 74 | 3.23 | 25.7% |
| Spring 2020 | 8 | 302 | 3.77 | 60.9% |
| Fall 2019 | 9 | 436 | 3.26 | 26.4% |
| Summer 2019 | 1 | 31 | 3.04 | 22.6% |
| Spring 2019 | 8 | 466 | 3.28 | 25.1% |
| Fall 2018 | 9 | 516 | 3.19 | 19.4% |
| Summer 2018 | 1 | 40 | 3.11 | 27.5% |
| Spring 2018 | 9 | 483 | 3.22 | 24.8% |
| Fall 2017 | 9 | 542 | 3.20 | 23.1% |
| Summer 2017 | 1 | 35 | 2.96 | 20.0% |
| Spring 2017 | 9 | 512 | 3.18 | 16.4% |
| Fall 2016 | 8 | 475 | 3.11 | 13.1% |
| Summer 2016 | 1 | 45 | 3.10 | 8.9% |
| Spring 2016 | 8 | 475 | 3.23 | 17.7% |
| Fall 2015 | 8 | 489 | 3.18 | 18.2% |
| Summer 2015 | 1 | 41 | 3.29 | 29.3% |
| Spring 2015 | 9 | 528 | 3.38 | 29.0% |
| Fall 2014 | 8 | 455 | 3.19 | 18.5% |
| Summer 2014 | 1 | 46 | 3.52 | 30.4% |
| Spring 2014 | 8 | 450 | 3.34 | 22.9% |
| Fall 2013 | 7 | 418 | 3.26 | 24.2% |
| Summer 2013 | 1 | 53 | 3.27 | 28.3% |
| Spring 2013 | 7 | 441 | 3.26 | 26.8% |
| Fall 2012 | 7 | 392 | 3.24 | 27.6% |
| Summer 2012 | 1 | 54 | 3.62 | 50.0% |
| Spring 2012 | 8 | 422 | 3.36 | 40.8% |
| Fall 2011 | 7 | 379 | 3.21 | 25.1% |
| Summer 2011 | 1 | 46 | 3.68 | 71.7% |
What’s MKT 337 about?
Designed to expand understanding of the marketing system and basic marketing activities and to provide a framework for marketing strategy development and implementation of marketing tools and tactics. Only one of the following may be counted: Marketing 320F, 337, 337H, 337N. Three lecture hours a week for one semester.
Prepare for class
- Marketing strategy
- Marketing tactics
- Marketing systems
Review · Choose a product and describe its intended buyer in one sentence.
Self-check · A company wants first-time customers to return. What could it measure to tell whether a loyalty offer helped?
Show the answer
Compare repeat purchase rates among similar customers with and without the offer.
Instructors and course documents
Open a term for section numbers and syllabi.
Fall 2023 · Ethan Pew · 3 sections
Fall 2023 · Hector Gomez · 1 section
- Section 06405 · Syllabus
Fall 2023 · Herbert Miller · 3 sections
Fall 2023 · Linda Golden · 1 section
- Section 06395 · Syllabus
Summer 2023 · Herbert Miller · 1 section
- Section 72025 · Syllabus
Earlier terms and instructors (152)
Spring 2023 · Andreas Kraft · 1 section
- Section 06035 · Syllabus
Spring 2023 · Aprajita Gautam · 1 section
- Section 06010 · Syllabus
Spring 2023 · Christopher Aarons · 1 section
- Section 06020 · Syllabus
Spring 2023 · Herbert Miller · 3 sections
Spring 2023 · Maxwell Alberhasky · 1 section
- Section 06060 · Syllabus
Spring 2023 · Steven Brister · 1 section
- Section 06064 · Syllabus
Spring 2023 · Tushmit Hasan · 1 section
- Section 06030 · Syllabus
Fall 2022 · Alain Lemaire · 3 sections
Fall 2022 · Christopher Aarons · 3 sections
Fall 2022 · Herbert Miller · 3 sections
Fall 2022 · Linda Golden · 1 section
- Section 06285 · Syllabus
Summer 2022 · Ed Salvato · 1 section
- Section 71955 · Syllabus
Summer 2022 · Herbert Miller · 1 section
- Section 71950 · Syllabus
Spring 2022 · Christopher Aarons · 3 sections
Spring 2022 · Herbert Miller · 3 sections
Spring 2022 · Robina Ghosh · 1 section
- Section 05835 · Syllabus
Spring 2022 · Steven Brister · 1 section
- Section 05864 · Syllabus
Fall 2021 · Alessandro Gabbi · 1 section
- Section 05855 · Syllabus
Fall 2021 · Linda Golden · 1 section
- Section 05880 · Syllabus
Summer 2021 · Ed Salvato · 1 section
- Section 72005 · Syllabus
Summer 2021 · Herbert Miller · 1 section
- Section 71995 · Syllabus
Spring 2021 · Christopher Aarons · 1 section
- Section 05810 · Syllabus
Spring 2021 · Ed Salvato · 1 section
- Section 05790 · Syllabus
Spring 2021 · Herbert Miller · 3 sections
Spring 2021 · Mahdi Niknejad Moghadam · 1 section
- Section 05800 · Syllabus
Spring 2021 · Nikkita Sarna · 1 section
- Section 05795 · Syllabus
Fall 2020 · Andreas Kraft · 1 section
- Section 05180 · Syllabus
Fall 2020 · Christopher Aarons · 1 section
- Section 05145 · Syllabus
Fall 2020 · Herbert Miller · 1 section
- Section 05155 · Syllabus
Fall 2020 · John Davis · 1 section
- Section 05165 · Syllabus
Summer 2020 · Alessandro Gabbi · 1 section
- Section 71982 · Syllabus
Summer 2020 · Herbert Miller · 1 section
- Section 71980 · Syllabus
Spring 2020 · Luke Kachersky · 1 section
- Section 05524 · Syllabus
Spring 2020 · Tushmit Hasan · 1 section
- Section 05520 · Syllabus
Fall 2019 · Alessandro Gabbi · 3 sections
Fall 2019 · Herbert Miller · 1 section
- Section 05100 · Syllabus
Fall 2019 · Maxwell Alberhasky · 1 section
- Section 05110 · Syllabus
Fall 2019 · Steven Brister · 1 section
- Section 05085 · Syllabus
Fall 2019 · Tito Grillo · 1 section
- Section 05095 · Syllabus
Fall 2018 · Alessandro Gabbi · 1 section
- Section 05130 · Syllabus
Fall 2018 · Bill Peterson · 4 sections
Fall 2018 · Herbert Miller · 1 section
- Section 05145 · Syllabus
Fall 2018 · Steven Brister · 1 section
- Section 05125 · Syllabus
Spring 2018 · Alessandro Gabbi · 1 section
- Section 04885 · Syllabus
Spring 2018 · Gunes Biliciler Unal · 1 section
- Section 04870 · Syllabus
Spring 2018 · Herbert Miller · 1 section
- Section 04860 · Syllabus
Spring 2018 · Sebastian Hohenberg · 1 section
- Section 04895 · Syllabus
Spring 2018 · Xing Lan · 1 section
- Section 04865 · Syllabus
Fall 2017 · Alessandro Gabbi · 3 sections
Fall 2017 · Bill Peterson · 1 section
- Section 05370 · Syllabus
Fall 2017 · Herbert Miller · 1 section
- Section 05385 · Syllabus
Fall 2017 · Jianqing Zheng · 1 section
- Section 05345 · Syllabus
Fall 2017 · Steven Brister · 1 section
- Section 05355 · Syllabus
Summer 2017 · Herbert Miller · 1 section
- Section 72205 · Syllabus
Spring 2017 · Chandra Srivastava · 1 section
- Section 05495 · Syllabus
Spring 2017 · Herbert Miller · 1 section
- Section 05500 · Syllabus
Spring 2017 · Nandini Ramani · 1 section
- Section 05490 · Syllabus
Fall 2016 · Alessandro Gabbi · 3 sections
Fall 2016 · Bill Peterson · 1 section
- Section 05435 · Syllabus
Fall 2016 · Herbert Miller · 1 section
- Section 05460 · Syllabus
Fall 2016 · Jiyoung Lee · 1 section
- Section 05455 · Syllabus
Summer 2016 · Herbert Miller · 1 section
- Section 72265 · Syllabus
Spring 2016 · Bill Peterson · 1 section
- Section 05310 · Syllabus
Spring 2016 · Jade DeKinder · 1 section
- Section 05320 · Syllabus
Spring 2016 · Steven Brister · 1 section
- Section 05295 · Syllabus
Spring 2016 · Xinying Hao · 1 section
- Section 05300 · Syllabus
Fall 2015 · Alessandro Gabbi · 3 sections
Fall 2015 · Herbert Miller · 1 section
- Section 05355 · Syllabus
Fall 2015 · Hyunkyu Jang · 1 section
- Section 05365 · Syllabus
Summer 2015 · Herbert Miller · 1 section
- Section 72450 · Syllabus
Spring 2015 · Bill Peterson · 1 section
- Section 05105 · Syllabus
Spring 2015 · Herbert Miller · 1 section
- Section 05145 · Syllabus
Spring 2015 · Jade DeKinder · 1 section
- Section 05120 · Syllabus
Spring 2015 · Jerry Han · 1 section
- Section 05125 · Syllabus
Spring 2015 · Zhuping Liu · 1 section
- Section 05110 · Syllabus
Fall 2014 · Alessandro Gabbi · 3 sections
Fall 2014 · Herbert Miller · 1 section
- Section 05275 · Syllabus
Fall 2014 · Lan Liang · 1 section
- Section 05300 · Syllabus
Fall 2014 · Steven Brister · 1 section
- Section 05295 · Syllabus
Summer 2014 · Hyun Lee · 1 section
- Section 72415 · Syllabus
Spring 2014 · Bill Peterson · 1 section
- Section 05395 · Syllabus
Spring 2014 · Deepa Chandrasekaran · 1 section
- Section 05425 · Syllabus
Spring 2014 · Eunjoo Han · 1 section
- Section 05415 · Syllabus
Spring 2014 · Herbert Miller · 1 section
- Section 05390 · Syllabus
Spring 2014 · Jacob Suher · 1 section
- Section 05410 · Syllabus
Spring 2014 · Stephen Walls · 1 section
- Section 05400 · Syllabus
Fall 2013 · Aldor Lanctot · 1 section
- Section 05025 · Syllabus
Fall 2013 · Herbert Miller · 1 section
- Section 05005 · Syllabus
Fall 2013 · Mark Alpert · 1 section
- Section 05020 · Syllabus
Summer 2013 · Herbert Miller · 1 section
- Section 72555 · Syllabus
Spring 2013 · Eli Cox · 1 section
- Section 05145 · Syllabus
Spring 2013 · Jade DeKinder · 1 section
- Section 05160 · Syllabus
Spring 2013 · Mark Alpert · 1 section
- Section 05155 · Syllabus
Fall 2012 · Herbert Miller · 1 section
- Section 04955 · Syllabus
Fall 2012 · Joon Hyoung Ro · 1 section
- Section 04975 · Syllabus
Fall 2012 · Richard Schaefer · 1 section
- Section 04980 · Syllabus
Summer 2012 · Sandeep Arora · 1 section
- Section 72415 · Syllabus
Spring 2012 · Jae-Eun Namkoong · 1 section
- Section 04840 · Syllabus
Spring 2012 · Linda Golden · 1 section
- Section 04835 · Syllabus
Spring 2012 · Mark Alpert · 1 section
- Section 04860 · Syllabus
Spring 2012 · Niket Jindal · 1 section
- Section 04830 · Syllabus
Fall 2011 · Mark Alpert · 1 section
- Section 04980 · Syllabus
Summer 2011 · Debika Sihi · 1 section
- Section 72285 · Syllabus
Spring 2011 · Mark Alpert · 1 section
- Section 04920 · Syllabus
Spring 2011 · Stephen Walls · 1 section
- Section 04910 · Syllabus
Spring 2011 · Szu-Chi Huang · 1 section
- Section 04905 · Syllabus
Fall 2010 · Jade DeKinder · 3 sections
Fall 2010 · Mark Alpert · 1 section
- Section 04975 · Syllabus
Instructor evaluations
UT posts its course evaluation results as one public list per term. Open a term and look for MKT 337 in it: Spring 2026 · Fall 2025 · Summer 2025 · Spring 2025.
UT’s CES ratings search · Results before Fall 2022 · Syllabi and evaluations for MKT 337
The guide links UT’s own results and copies no numbers.
Grades for matched instructor sections
The charts above combine all reported sections. These instructor figures use sections whose grade counts match between UT’s report and Reg+. Names are checked against UT’s syllabus index for the same course, term and section.
See instructor and term figures
| Instructor | Term | Sections | Letter grades | Average GPA | Other grades |
|---|---|---|---|---|---|
| Christopher Aarons | Fall 2023 | 2 | 111 | 3.23 | 6 |
| Ethan Pew | Fall 2023 | 3 | 170 | 3.27 | 6 |
| Herbert Miller | Fall 2023 | 3 | 158 | 3.29 | 2 |
| Linda Golden | Fall 2023 | 1 | 60 | 3.97 | 0 |
| Herbert Miller | Summer 2023 | 1 | 26 | 3.26 | 0 |
| Andreas Kraft | Spring 2023 | 1 | 37 | 3.48 | 0 |
| Aprajita Gautam | Spring 2023 | 1 | 32 | 3.70 | 0 |
| Christopher Aarons | Spring 2023 | 1 | 48 | 3.28 | 2 |
| Herbert Miller | Spring 2023 | 3 | 126 | 3.30 | 2 |
| Maxwell Alberhasky | Spring 2023 | 1 | 44 | 3.80 | 0 |
| Steven Brister | Spring 2023 | 1 | 24 | 3.65 | 0 |
| Tushmit Hasan | Spring 2023 | 1 | 43 | 3.69 | 1 |
| Alain Lemaire | Fall 2022 | 3 | 146 | 3.57 | 3 |
| Christopher Aarons | Fall 2022 | 3 | 132 | 3.33 | 4 |
| Herbert Miller | Fall 2022 | 3 | 144 | 3.19 | 5 |
| Linda Golden | Fall 2022 | 1 | 62 | 3.54 | 2 |
| Ed Salvato | Summer 2022 | 1 | 24 | 3.89 | 0 |
| Herbert Miller | Summer 2022 | 1 | 26 | 3.21 | 0 |
| Christopher Aarons | Spring 2022 | 2 | 111 | 3.31 | 5 |
| Herbert Miller | Spring 2022 | 2 | 90 | 3.51 | 2 |
| Robina Ghosh | Spring 2022 | 1 | 45 | 3.48 | 0 |
| Steven Brister | Spring 2022 | 1 | 53 | 3.39 | 1 |
| Alain Lemaire | Fall 2021 | 1 | 54 | 3.61 | 0 |
| Christopher Aarons | Fall 2021 | 2 | 102 | 3.17 | 1 |
| Herbert Miller | Fall 2021 | 2 | 117 | 3.55 | 2 |
| Linda Golden | Fall 2021 | 1 | 59 | 3.67 | 0 |
| Herbert Miller | Summer 2021 | 1 | 38 | 3.19 | 1 |
| Steven Brister | Summer 2021 | 1 | 16 | 3.27 | 1 |
| Christopher Aarons | Spring 2021 | 1 | 40 | 3.44 | 23 |
| Herbert Miller | Spring 2021 | 3 | 142 | 3.45 | 52 |
| John Davis | Spring 2021 | 2 | 116 | 3.71 | 16 |
| Mahdi Niknejad Moghadam | Spring 2021 | 1 | 33 | 3.59 | 11 |
| Nikkita Sarna | Spring 2021 | 1 | 37 | 3.63 | 8 |
| Alain Lemaire | Fall 2020 | 2 | 72 | 3.51 | 4 |
| Alessandro Gabbi | Fall 2020 | 2 | 95 | 3.40 | 21 |
| Andreas Kraft | Fall 2020 | 1 | 44 | 3.68 | 1 |
| Christopher Aarons | Fall 2020 | 1 | 52 | 3.72 | 3 |
| Herbert Miller | Fall 2020 | 1 | 48 | 3.39 | 7 |
| John Davis | Fall 2020 | 1 | 54 | 3.62 | 5 |
| Alessandro Gabbi | Summer 2020 | 1 | 30 | 3.20 | 4 |
| Herbert Miller | Summer 2020 | 1 | 44 | 3.26 | 1 |
| Herbert Miller | Spring 2020 | 2 | 100 | 3.73 | 17 |
| Sebastian Hohenberg | Spring 2020 | 2 | 81 | 3.89 | 48 |
| Steven Brister | Spring 2020 | 1 | 34 | 3.69 | 30 |
| Tushmit Hasan | Spring 2020 | 1 | 37 | 3.82 | 4 |
| Alessandro Gabbi | Fall 2019 | 3 | 128 | 3.12 | 6 |
| Herbert Miller | Fall 2019 | 1 | 56 | 3.42 | 3 |
| Maxwell Alberhasky | Fall 2019 | 1 | 36 | 3.57 | 1 |
| Steven Brister | Fall 2019 | 1 | 58 | 3.32 | 1 |
| Tito Grillo | Fall 2019 | 1 | 47 | 3.46 | 1 |
Each average uses only A–F grades in those sections. Other grades stay outside the average. A jointly taught section can describe more than one instructor; these figures cover only the sections we matched.
What comes before and after?
Courses named by UT
This class
Leads to
MAN 374General Management and Strategy3.51ADV 370JIntegrated Communications Management3.57MKT 370Marketing Policies3.53P R 367Integrated Communications Management3.56MKT 460Information and Analysis3.57MKT 363Professional Selling and Sales Management3.36
Show 13 more
MKT 360Information and Analysis3.43MKT 372TTopics in Marketing3.57MKT 366PMarketing Practicum3.54MKT 354Topics in Professional Sales and Business Development3.49BAX 360Information and Analysis3.76BAX 460Information and AnalysisI B 372T.14Global MarketingMKT 179CIndependent Research in MarketingMKT 338Promotional PoliciesMKT 354.2Sales Strategy and SteeringMKT 370KRetail MerchandisingMKT 372T.14Global MarketingMKT 379CIndependent Research in Marketing
You can get credit for only one of these
Sources
The Spring 2027 listing comes from UT’s printed schedule, checked November 9, 2026.
Class details come from UT’s Marketing catalog page, 2026–27 edition, checked October 27, 2026. Match requirements to your own catalog and degree plan.
Grades come from UT’s grade dashboard, updated October 27, 2026. UT leaves out some small classes to protect students’ privacy.
Each letter grade counts once. A− has its own bar. Subject averages cover the same subject, level, and term, including this class. How the averages are calculated.
Instructors and syllabus links come from UT’s public syllabus index, checked October 27, 2026.
We reconciled Reg+’s public grade mirror (Fall 2019–Summer 2026, retrieved November 4, 2026) with UT’s grade report, then checked full names against UT’s matching course, term and section. Only exact grade totals and full names appear in instructor figures. MIT license for Reg+.