MKT 320FUpper division3 credit hours
MKT 320F Foundations of Marketing
Since 2011, MKT 320F has averaged 3.18 with 27% A’s. In Spring 2026 it averaged 3.43, below the 3.50 average for undergraduate MKT classes that term.
Registration detailsBefore you register
Listed for Spring 2027 · UT’s published schedule
UT prerequisites and restrictions
- Prerequisites
- Forty-five semester hours of college coursework.
- Who can take it
- Restricted to non-McCombs School of Business majors.
- Catalog edition
- 2026–27
- Class hours a week
- 3
- Grading
- Letter grade or pass/fail, your choice
- Repeat for credit
- No
Grade distribution
Spring 2026: 849 letter grades, 3.43 average GPA, 47% A’s, 3 sections
Bars show the selected term. Short lines show all terms combined.
Grade counts
| Grade | Students | Share | All terms |
|---|---|---|---|
| A | 402 | 47.3% | 27.2% |
| A− | 116 | 13.7% | 14.7% |
| B+ | 81 | 9.5% | 13.7% |
| B | 93 | 11.0% | 18.8% |
| B− | 49 | 5.8% | 7.7% |
| C+ | 38 | 4.5% | 5.7% |
| C | 30 | 3.5% | 6.8% |
| C− | 18 | 2.1% | 2.0% |
| D+ | 8 | 0.9% | 1.1% |
| D | 6 | 0.7% | 1.0% |
| D− | 2 | 0.2% | 0.3% |
| F | 6 | 0.7% | 1.0% |
| Q, W, CR, and others | 56 | Not in the average | |
How have grades changed?
UT’s grade reports show 46 terms from Summer 2011 to Summer 2026 (15 falls, 15 springs, and 16 summers).
Grades by term
| Term | Sections | Letter grades | Average GPA | A’s |
|---|---|---|---|---|
| Summer 2026 | 1 | 125 | 3.02 | 32.8% |
| Spring 2026 | 3 | 849 | 3.43 | 47.3% |
| Fall 2025 | 3 | 851 | 3.31 | 37.6% |
| Summer 2025 | 1 | 116 | 3.10 | 33.6% |
| Spring 2025 | 3 | 904 | 3.47 | 54.5% |
| Fall 2024 | 3 | 720 | 3.15 | 31.8% |
| Summer 2024 | 1 | 117 | 3.12 | 26.5% |
| Spring 2024 | 3 | 718 | 3.16 | 32.9% |
| Fall 2023 | 2 | 739 | 3.04 | 29.4% |
| Summer 2023 | 1 | 95 | 3.08 | 24.2% |
| Spring 2023 | 2 | 683 | 3.05 | 30.9% |
| Fall 2022 | 2 | 650 | 2.98 | 28.2% |
| Summer 2022 | 1 | 90 | 3.17 | 37.8% |
| Spring 2022 | 2 | 795 | 3.10 | 31.2% |
| Fall 2021 | 3 | 813 | 3.22 | 31.4% |
| Summer 2021 | 1 | 114 | 3.14 | 27.2% |
| Spring 2021 | 2 | 588 | 3.40 | 41.7% |
| Fall 2020 | 3 | 1,074 | 3.40 | 33.4% |
| Summer 2020 | 1 | 247 | 3.23 | 25.1% |
| Spring 2020 | 2 | 657 | 3.58 | 43.8% |
| Fall 2019 | 3 | 1,153 | 3.19 | 19.3% |
| Summer 2019 | 1 | 227 | 3.36 | 17.6% |
| Spring 2019 | 2 | 813 | 3.20 | 18.3% |
| Fall 2018 | 3 | 1,106 | 3.14 | 17.3% |
| Summer 2018 | 1 | 238 | 3.68 | 43.7% |
| Spring 2018 | 2 | 996 | 3.38 | 27.2% |
| Fall 2017 | 4 | 1,095 | 3.25 | 26.6% |
| Summer 2017 | 1 | 295 | 3.20 | 15.6% |
| Spring 2017 | 3 | 980 | 3.41 | 42.0% |
| Fall 2016 | 4 | 1,202 | 3.22 | 31.3% |
| Summer 2016 | 1 | 326 | 3.41 | 36.5% |
| Spring 2016 | 2 | 721 | 3.21 | 29.7% |
| Fall 2015 | 3 | 983 | 3.08 | 24.0% |
| Summer 2015 | 2 | 174 | 3.11 | 27.0% |
| Spring 2015 | 3 | 680 | 3.00 | 14.1% |
| Fall 2014 | 3 | 998 | 3.04 | 18.4% |
| Summer 2014 | 2 | 180 | 2.95 | 13.9% |
| Spring 2014 | 2 | 670 | 3.01 | 13.6% |
| Fall 2013 | 3 | 972 | 3.00 | 16.2% |
| Summer 2013 | 2 | 171 | 3.14 | 18.7% |
| Spring 2013 | 2 | 659 | 2.91 | 12.3% |
| Fall 2012 | 3 | 967 | 2.99 | 14.8% |
| Summer 2012 | 2 | 153 | 3.12 | 24.2% |
| Spring 2012 | 2 | 587 | 2.89 | 15.0% |
| Fall 2011 | 3 | 958 | 2.95 | 11.9% |
| Summer 2011 | 2 | 144 | 2.93 | 12.5% |
What’s MKT 320F about?
Introduction to basic concepts and terminology in marketing: the process of developing marketing strategy, the role of marketing activities within the firm, external influences that affect the development of marketing strategy, and basic analytical tools appropriate to marketing decision making. Only one of the following may be counted: Marketing 320F, 337, 337H, 337N. May not be counted toward the Bachelor of Business Administration degree. Three lecture hours a week for one semester.
Prepare for class
- Marketing strategy
- External influences
- Marketing analysis
Review · Compare how two brands advertise similar products to different buyers.
Self-check · Two cafés charge the same price. One targets commuters and the other targets students who study for hours. What might each emphasize?
Show the answer
The commuter café might emphasize speed. The study café might emphasize seating, outlets, and time to linger.
Instructors and course documents
Open a term for section numbers and syllabi.
Fall 2023 · John Williams · 1 section
- Section 06355 · Syllabus
Fall 2023 · Stephen Walls · 1 section
- Section 06350 · Syllabus
Summer 2023 · Chandra Srivastava · 1 section
- Section 72020 · Syllabus
Spring 2023 · John Williams · 1 section
- Section 06005 · Syllabus
Spring 2023 · Stephen Walls · 1 section
- Section 06000 · Syllabus
Fall 2022 · John Williams · 1 section
- Section 06235 · Syllabus
Earlier terms and instructors (57)
Fall 2022 · Stephen Walls · 1 section
- Section 06240 · Syllabus
Summer 2022 · Chandra Srivastava · 1 section
- Section 71945 · Syllabus
Spring 2022 · John Williams · 1 section
- Section 05810 · Syllabus
Spring 2022 · Stephen Walls · 1 section
- Section 05815 · Syllabus
Fall 2021 · Herbert Miller · 1 section
- Section 05835 · Syllabus
Fall 2021 · John Williams · 1 section
- Section 05830 · Syllabus
Fall 2021 · Stephen Walls · 1 section
- Section 05840 · Syllabus
Summer 2021 · Chandra Srivastava · 1 section
- Section 71990 · Syllabus
Spring 2021 · John Williams · 1 section
- Section 05770 · Syllabus
Spring 2021 · Stephen Walls · 1 section
- Section 05775 · Syllabus
Fall 2020 · John Williams · 1 section
- Section 05140 · Syllabus
Summer 2020 · Chandra Srivastava · 1 section
- Section 71975 · Syllabus
Spring 2020 · Herbert Miller · 1 section
- Section 05475 · Syllabus
Spring 2020 · John Williams · 1 section
- Section 05480 · Syllabus
Fall 2019 · John Williams · 1 section
- Section 05065 · Syllabus
Fall 2018 · John Williams · 1 section
- Section 05100 · Syllabus
Spring 2018 · Herbert Miller · 1 section
- Section 04845 · Syllabus
Spring 2018 · John Williams · 1 section
- Section 04850 · Syllabus
Spring 2017 · Herbert Miller · 1 section
- Section 05475 · Syllabus
Summer 2016 · John Williams · 1 section
- Section 72260 · Syllabus
Spring 2016 · Herbert Miller · 1 section
- Section 05285 · Syllabus
Spring 2016 · John Williams · 1 section
- Section 05290 · Syllabus
Fall 2015 · John Williams · 1 section
- Section 05325 · Syllabus
Summer 2015 · Herbert Miller · 1 section
- Section 72515 · Syllabus
Summer 2015 · John Williams · 1 section
- Section 72445 · Syllabus
Spring 2015 · John Williams · 1 section
- Section 05101 · Syllabus
Fall 2014 · Steven Brister · 1 section
- Section 05255 · Syllabus
Fall 2013 · William Cunningham · 1 section
- Section 04990 · Syllabus
Summer 2013 · Eli Mercer · 1 section
- Section 72550 · Syllabus
Summer 2013 · Herbert Miller · 1 section
- Section 72620 · Syllabus
Fall 2012 · William Cunningham · 1 section
- Section 04935 · Syllabus
Fall 2011 · Elizabeth Danon-Leva · 1 section
- Section 04945 · Syllabus
Fall 2011 · Herbert Miller · 1 section
- Section 04955 · Syllabus
Fall 2011 · William Cunningham · 1 section
- Section 04950 · Syllabus
Fall 2010 · Elizabeth Danon-Leva · 1 section
- Section 04935 · Syllabus
Fall 2010 · Herbert Miller · 1 section
- Section 04930 · Syllabus
Fall 2010 · William Cunningham · 1 section
- Section 04925 · Syllabus
Instructor evaluations
UT posts its course evaluation results as one public list per term. Open a term and look for MKT 320F in it: Spring 2026 · Fall 2025 · Summer 2025 · Spring 2025.
UT’s CES ratings search · Results before Fall 2022 · Syllabi and evaluations for MKT 320F
Grades for matched instructor sections
The charts above combine all reported sections. These instructor figures use sections whose grade counts match between UT’s report and Reg+. Names are checked against UT’s syllabus index for the same course, term and section.
See instructor and term figures
| Instructor | Term | Sections | Letter grades | Average GPA | Other grades |
|---|---|---|---|---|---|
| John Williams | Fall 2023 | 1 | 463 | 2.97 | 27 |
| Stephen Walls | Fall 2023 | 1 | 276 | 3.14 | 13 |
| Chandra Srivastava | Summer 2023 | 1 | 95 | 3.08 | 4 |
| John Williams | Spring 2023 | 1 | 469 | 3.03 | 33 |
| Stephen Walls | Spring 2023 | 1 | 214 | 3.09 | 11 |
| John Williams | Fall 2022 | 1 | 510 | 3.03 | 46 |
| Stephen Walls | Fall 2022 | 1 | 140 | 2.84 | 12 |
| Chandra Srivastava | Summer 2022 | 1 | 90 | 3.17 | 9 |
| John Williams | Spring 2022 | 1 | 603 | 3.15 | 38 |
| Stephen Walls | Spring 2022 | 1 | 192 | 2.94 | 12 |
| Herbert Miller | Fall 2021 | 1 | 110 | 3.12 | 2 |
| John Williams | Fall 2021 | 1 | 604 | 3.25 | 31 |
| Stephen Walls | Fall 2021 | 1 | 99 | 3.16 | 7 |
| Chandra Srivastava | Summer 2021 | 1 | 114 | 3.14 | 11 |
| John Williams | Spring 2021 | 1 | 425 | 3.45 | 246 |
| Stephen Walls | Spring 2021 | 1 | 163 | 3.25 | 128 |
| Herbert Miller | Fall 2020 | 2 | 444 | 3.22 | 24 |
| John Williams | Fall 2020 | 1 | 630 | 3.53 | 57 |
| Chandra Srivastava | Summer 2020 | 1 | 247 | 3.23 | 7 |
| Herbert Miller | Spring 2020 | 1 | 122 | 3.33 | 43 |
| John Williams | Spring 2020 | 1 | 535 | 3.64 | 150 |
| Herbert Miller | Fall 2019 | 2 | 485 | 3.02 | 21 |
| John Williams | Fall 2019 | 1 | 668 | 3.32 | 18 |
Each average uses only A–F grades in those sections. Other grades stay outside the average. A jointly taught section can describe more than one instructor; these figures cover only the sections we matched.
What comes before and after?
Courses named by UT
See the registration information above.
This class
Leads to
Show 1 more
You can get credit for only one of these
Sources
The Spring 2027 listing comes from UT’s printed schedule, checked November 9, 2026.
Class details come from UT’s Marketing catalog page, 2026–27 edition, checked October 27, 2026. Match requirements to your own catalog and degree plan.
Grades come from UT’s grade dashboard, updated October 27, 2026. UT leaves out some small classes to protect students’ privacy.
Each letter grade counts once. A− has its own bar. Subject averages cover the same subject, level, and term, including this class. How the averages are calculated.
Instructors and syllabus links come from UT’s public syllabus index, checked October 27, 2026.
We reconciled Reg+’s public grade mirror (Fall 2019–Summer 2026, retrieved November 4, 2026) with UT’s grade report, then checked full names against UT’s matching course, term and section. Only exact grade totals and full names appear in instructor figures. MIT license for Reg+.