UT Austin’s motto, colors and mascot
UT’s colors and mascots
Orange and white became UT’s official colors in 1900.
- Burnt orange · Pantone 159. RGB 191, 87, 0#bf5700
- White · RGB 255, 255, 255#ffffff
- Bevo · The live longhorn mascot, first on the field at halftime1916
- Hook ’Em · The costumed mascotCostume
Can my club use the Longhorn logo?Only with UT’s written approval.
Any use of a UT mark on merchandise needs prior written approval from the Office of Brand, Trademarks and Licensing, and a vendor on UT’s approved list has to make it.
Who takes care of Bevo?The Silver Spurs.
The Silver Spurs student organization handles Bevo. UT has had more than a dozen Bevos since 1916.
SourcesUT’s Editorial Style Guide, Brand Center and Longhorn Traditions
Checked . The motto, tagline and mascot names come from UT’s Editorial Style Guide. The colors come from the Brand Center.